Juventus: A New Era Begins
A New Visual Identity
From today, Juventus Football Club unveils its new visual identity, marking the beginning of a new era for the iconic Italian club.
The Evolution of the Juventus Icon
Since 2017, Juventus has undergone a transformative evolution. The club's logo, also known as the "Icon," has played a pivotal role in this journey.
The original Icon, introduced in 2017, harnessed the club's rich history and tradition. It featured a classic black and white color scheme, along with the club's iconic "J" monogram.
2019 Update: A Global Brand
In 2019, Juventus updated its Icon to further enhance its global appeal. The club's iconic "J" monogram was enlarged and stylized, creating a more modern and recognizable logo.
2022: A New Black and White Era
The latest iteration of the Juventus Icon, unveiled today, marks a new beginning for the club. The logo retains the classic black and white color scheme, but with a refreshed and simplified design.
The new Icon represents the club's commitment to innovation and modernization, while honoring its proud heritage. It is a symbol of a new era for Juventus, both on and off the pitch.
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